The ad stands alongside most of the other It’s About Time commercials in creating a library of promotional materials similar in style to those that accompanied Crash’s earlier games. Another recent advert looked to replicate one of Crash’s most notoriously strange moments in the 90s, with the Japanese commercial following the Bandicoot dancing with a family across several different locations as the game’s Japanese theme plays. Over the years, Crash Bandicoot’s bizarre ads have almost become as legendary as the hilarious mascot himself, with one even seeing the character journey to Nintendo’s headquarters to tell Mario that his days are numbered.
It seems all these fantastic adverts are a good indicator that Crash will be back to his roots when It’s About Time launches very soon. The game will seemingly be a dramatic return to form for the series, merging the old-school style of Naughty Dog’s original trilogy of games with some modern upgrades and features. Notably, the game will offer a mode for those not too keen on the idea of the original’s lives system alongside the ability to replay levels with interesting new modifiers and filters. It looks to be a packed re-envisioning of the seminal platforming franchise, complete with enough new additions to make any Crash fan happy.
Crash Bandicoot 4: It’s About Time is coming to PlayStation 4 and Xbox One on October 2.