Codemasters is a storied studio that has a legacy of making a number of the most revered racing titles within the style. Last 12 months, Codemasters was bought by Electronic Arts. After the acquisition, EA stated it could permit Codemasters to run as an impartial entity beneath its umbrella, just like how the studio Respawn Entertainment has acted since its acquisition by EA in 2017. At this 12 months’s EA Play Live occasion, Codemasters’ first sport for the reason that acquisition, GRID Legends, has been revealed.
GRID Legends appeared amongst quite a few different massive bulletins at EA Play Live, and was proven off with a reveal trailer in addition to a short dialogue with Codemasters’ senior designer. The sport had rather a lot to indicate, with some nice new options and a sprawling marketing campaign mode. Many followers of the studio had been curious to see how the acquisition by EA could impression the studio’s video games, and it already appears as if it has introduced some massive modifications to GRID. With the sport slated to launch someday subsequent 12 months, there are possible much more ways in which GRID will profit from the EA acquisition as properly.
Codemasters was based in England within the Eighties, the place it began growing a variety of titles for 8-bit consoles and computer systems. Over the years, Codemasters labored on quite a few high-profile titles akin to The Lord of the Rings Online and finally expanded into publishing. Here, the corporate revealed titles like Overlord and Clive Barker’s Jericho. In 2008, Codemasters acquired the rights to start growing its immensely fashionable F1 sequence of racing video games after Sony’s take care of the corporate expired.
From there, Codemasters continued to launch titles that had been smaller in scope however sought to fulfill particular demographics of gamers. It launched titles like Rise of the Argonauts, Fuel, and Bodycount. Meanwhile, the studio continued to supply yearly F1 entries in addition to growing the Dirt and GRID sequence of racing video games. Codemasters’ title finally turned synonymous with racing titles throughout the trade. Eventually, Codemasters was approached by Take-Two for acquisition earlier than EA in the end out-bide Take-Two and purchased the studio for itself. The firm was bought for $1.2 billion, which served as a testomony to the studio’s attain and legacy all through the video games trade.
Now, Codemasters has unveiled GRID Legends, and has given its followers a bit style of what they will count on from the most recent entry within the sequence. What has been proven of the sport up to now has proven that GRID Legends appears to increase the sequence in totally new methods. The trailer showcasing the sport featured quite a few new lessons of automobiles for gamers to study and race with, in addition to the flexibility for gamers to arrange races with a number of lessons of automobiles allowed. GRID Legends can even function a marketing campaign mode with Hollywood expertise that follows the gripping story of a worldwide race tour.
One main side of GRID Legends that was mentioned throughout EA Play Live was the extended-reality expertise that the workforce was in a position to make the most of because of the EA acquisition. The expertise was developed on-set for the hit Star Wars present The Mandalorian. The expertise makes use of LED screens to show the worlds and scenes on set that actors might be positioned into within the closing sport, which permits them to be extra immersed within the scenes and react in keeping with their setting. GRID Legends is the primary sport to make the most of the expertise, and will probably be very attention-grabbing to see what impression it has on the marketing campaign mode. It is absolutely nice to see that the EA acquisition has already led to Codemasters with the ability to enhance their video games with new choices and creativity. There are certainly extra methods the EA acquisition has impacted GRID Legends that followers will not find out about till the sport’s launch, however will probably be attention-grabbing to study what they’re.
EA’s acquisition of Codemasters can even have an enormous impression on GRID Legends‘ launch. Codemasters’ earlier titles had been targeted on reaching smaller, extra devoted audiences, however EA’s involvement will permit the sport to succeed in the large group of racing sport followers throughout the trade. This is not going to solely be attainable by way of GRID Legends’ elevated scope, but in addition the appreciable improve in advertising that EA brings to the desk. EA’s involvement with the sport can even assist GRID Legends attain gamers by way of applications like EA Play. Previous Codemasters sport Dirt 5 skilled a rise in lasting participant depend because of being featured on Xbox Game Pass, so it appears possible GRID Legends will profit equally from these applications.
EA Play can even assist GRID Legends attain new gamers by way of its function that permits gamers to strive new EA video games for a few hours, generally even earlier than the sport has totally launched. A program like that might do huge issues to assist the sport entice gamers that do not have to pay something further. With EA Play being included with Xbox Game Pass as properly, the variety of gamers who could have the choice to strive GRID Legends for themselves at launch might be an enormous alternative for Codemasters.
EA’s acquisition of Codemasters has numerous potentials to set the sport up for achievement, and there are numerous thrilling issues that the event workforce is including to the sequence with its latest entry. Codemasters discovered success with its marketing campaign mode in F1 2021, so will probably be attention-grabbing to see what the studio has realized from that have and the way it adapts for its latest marketing campaign. Hopefully, gamers will get some extra information on GRID Legends and all of its options someday quickly.
GRID Legends is scheduled to launch in 2022 for PC, PS4, PS5, Xbox One, and Xbox Series X/S.