EA Sports is Ending Its Partnership With FIFA, Rebranding Soccer Game Franchise

When people say FIFA, they would think of one of two things: The governing body of world soccer or the soccer video game. The two have become ubiquitous with the FIFA name. However, a seismic shift in the video game world and the cultural lexicon is about to take place as Electronic Arts is ending partnership with FIFA. The yearly soccer games will be rebranding into EA Sports FC.