19/05/2022

“Game Boy Micro was a nonstarter,” Reggie Fils-Aimé warned Nintendo

Former Nintendo of America boss Reggie Fils-Aimé has revealed his misgivings on the launch of Game Boy Micro – a project he said his company was “forced” to launch despite its concept being a “nonstarter”.

Writing in his newly-published Disrupting the Game memoir, Fils-Aimé said he was surprised to hear of plans for Game Boy Micro relatively late in its development, and despite Nintendo having moved on to focus on Game Boy Advance’s successor, Nintendo DS.

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In a section of the book posted online by VGC, Fils-Aimé also said he disliked the Micro’s form factor. Overall, it was a “distraction”, he concluded – something which he later moved to ensure became a “teachable moment” and not repeated.

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