If you’re feeling like JoJo’s Bizarre Adventure has been on the outs as of late, then know you aren’t alone. The hit anime made its mainstream launch in 2012, and the previous decade has been terribly sort to the Joestar crew. The anime fandom adopted JoJo in full by the point Diamond Is Unbreakable went dwell, and the hype solely grew as soon as Golden Wind was launched. But even with a brand new collection beneath belt, the JoJo group seems to have shrunk previously few years.
So, why may that be? Well, there is just one main factor that has modified with JoJo because the flip. The hit collection is streaming completely on Netflix now. And to be blunt, nicely – the anime deserves much better than Netflix at this level.
Imagine the shock many followers felt not too long ago once they realized JoJo’s newest collection was returning this week with new episodes. The anime fandom could be very nicely linked, and even essentially the most uninvolved fan tends to know when huge franchises are about to drop. Years in the past, the discharge for Golden Wind was hyped no less than a month earlier than launch, however Stone Ocean missed the boat. Its collection comeback has garnered little mainstream consideration as of late, and this sample was set again in December 2021 when Netflix first launched the brand new collection.
One of the anime’s largest points at Netflix comes all the way down to advertising, and truthfully? Things can be completely different for JoJo if the issue was addressed. The solely social pages promoting JoJo’s comeback this fall are Netflix Anime pages, and people plugs are few and much between. Little publicity has been completed elsewhere on social media, particularly when in comparison with how Crunchyroll devoted promotional campaigns to Golden Wind again in 2018. And given Netflix’s obtuse binge methodology, the platform can solely promote JoJo successfully earlier than episodes drop as a result of all of them go directly.
The streaming service has earned loads of critics due to its launch methodology so far, and the anime fandom has added to the pool. The trade constructed itself right into a mainstream big because of followers hyping their favourite collection on-line week after week. For JoJo, its earlier collection trended globally every Friday when new episodes went dwell, and that focus turned the IP into the worldwide hit we all know right now. However, Netflix’s binge methodology releases chunks of episodes directly. This neuters the anime fandom’s means to create social capital as a result of they are not given the time to take action. And on the finish of the day, this all-at-once methodology has solely excluded followers from the JoJo group quite than together with new members.
Of course, there may be additionally the problem of the anime’s delay to contemplate. Stone Ocean was launched in December 2021, however solely 12 episodes have been launched. It has taken practically a yr for an additional 12 to be launched, and there’s no telling when its subsequent batch will go dwell. The reasoning behind this hiatus is not clear, so the choice may simply fall to David Production. After all, the studio has different tasks similar to Undead Unluck to contemplate lately. But given its lack of promotion, Stone Ocean and this new comeback have been left to die. At this level, the anime’s dealing with has jaded the JoJo fandom a lot in order that many have given up on bolstering Stone Ocean in Netflix’s stead. And with out constant care shifting ahead, JoJo’s backslide will solely proceed till the Joestar household throws within the towel.
Do you suppose Netflix must reevaluate its dealing with of JoJo? Share your ideas with us within the feedback part under or hit me up on Twitter @MeganPetersCB.