Square Enix NFT Letter Leads to Big Stock Bump, Despite Fan Backlash

On New Year’s Day, Square Enix president Yosuke Matsuda posted a letter online that shared excitement for the metaverse, NFTS, Blockchains, and more, detailing plans to incorporate them into company plans for 2022. This spread like wildfire online, upsetting many Square Enix fans, but the stock market and the fan base are two completely different entities.